And it's showing in every generic response you get. In this episode, Malcolm shares the workshop moment that changed everything - when an IT manager went from 'summarize document' to crafting executive-ready content in seconds. Discover why 'This is important to my career' is the magic phrase, how urgency makes AI 10x better, and why your prompts need more emotion than a Italian mother at a wedding. Based on research from Microsoft, Stanford, and MIT - but explained like you're having beers with Malcolm.